by Heidi Richards Mooney | Sep 15, 2023 | Business of Flowers
Fall is a great season for flower shops to get creative with their marketing strategies. Here are ten fall marketing ideas to help your flower shop attract more customers and boost sales: 1. Seasonal Flower Arrangements: Create and promote seasonal flower arrangements...
by Heidi Richards Mooney | Sep 1, 2023 | Business of Flowers, Social Media
Using social media effectively can significantly enhance customer engagement for your flower shop. Here’s how you can leverage various social media platforms to connect with your audience and promote your flower shop: High-Quality Visuals: Share stunning,...
by Heidi Richards Mooney | Aug 26, 2023 | Business of Flowers, Flower Business, Flower Shop Marketing
A floral loyalty program is a marketing strategy implemented by flower shops to reward and retain their regular customers. It encourages repeat business by offering various incentives, rewards, and exclusive benefits to customers who make frequent purchases. Similar...
by Heidi Richards Mooney | Jan 7, 2023 | Business of Flowers, Feature Stories, Floral Tips & Trends, Flower Business
Consumers love floral gifts! You offer great product and impeccable service, but what does that mean to consumers? What really motivates them to buy from you? A study by the Society of American Florists answers these questions and more. Completed in 2005, the SAF...
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