by Heidi Richards Mooney | Jan 7, 2023 | Business of Flowers, Feature Stories, Floral Tips & Trends, Flower Business
Consumers love floral gifts! You offer great product and impeccable service, but what does that mean to consumers? What really motivates them to buy from you? A study by the Society of American Florists answers these questions and more. Completed in 2005, the SAF...
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