by Heidi Richards Mooney | Sep 1, 2023 | Floral Tips & Trends
Floral designers rely on a range of tools to create stunning arrangements and bring out the beauty of flowers. Here are some favorite tools commonly used by floral designers: Floral Clippers or Pruners: These are essential for cutting stems cleanly and at the right...
by Heidi Richards Mooney | Sep 1, 2023 | Business of Flowers, Social Media
Using social media effectively can significantly enhance customer engagement for your flower shop. Here’s how you can leverage various social media platforms to connect with your audience and promote your flower shop: High-Quality Visuals: Share stunning,...
by Heidi Richards Mooney | Aug 23, 2023 | About Flowers, Feature Stories
The history of floral design is rich and diverse, spanning cultures, civilizations, and artistic movements .It is a journey that spans cultures, civilizations, and artistic movements. Flowers have been used for centuries to communicate emotions, mark celebrations, and...
by Heidi Richards Mooney | Mar 23, 2023 | Feature Stories, Preserving Flowers
To Offer Unique Keepsakes For Special Occasions The wedding industry is one of the most lucrative in the world and is expected to continue to grow. According to The Wedding Report, 2022 was estimated to be the biggest year for it since 1984. With this demand comes an...
by Heidi Richards Mooney | Feb 27, 2023 | About Flowers, Floral Tips & Trends
Starting with quality flowers sets the foundation for creating stunning and long-lasting arrangements. Quality flowers are essential for creating stunning floral arrangements that last longer and look more vibrant. By following these tips, you can ensure that your...
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