Floral Lifestyle publication for the Floral Enthusiast, focusing on Floral Design,
Floral Designers and Floral related Events and products to inspire the reader to bring more Florals and Botanicals into your Life!
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Industry Interviews
Sustainability
Flower Shop Marketing
Meet Talia Boone, Founder of farm-to-table Fresh Flower Purveyor Postal Petals.
Talia is making floral industry history. She's on a mission to change how people think about and interact with flowers. She says, "Flower bouquets are not just a finished product. They're an experience. Flower arranging is a process and a journey. I want people to...
5 More Sustainable Floral Products for a Greener Floral Industry
As the floral industry evolves, there’s a growing emphasis on sustainability. From sourcing local, organic blooms to utilizing eco-friendly materials, florists and consumers alike are seeking ways to reduce their environmental footprint. Traditional practices in the...
Celebrate National Floral Design Day: How Flower Shop Owners Can Use This Day to Market Their Business and Build Community
Every February 28th, the floral industry celebrates National Floral Design Day, a day dedicated to recognizing the artistry and creativity of floral designers. For flower shop owners, it’s the perfect opportunity to not only honor the skill and beauty of floral design...
FLORAL EVENTS AROUND THE GLOBE
Just as artists need their medium to create their works, florists need supplies that showcase their creative expressions. Read product reviews of the latest supplies, containers, tools and products used by florists to create stunning designs, enhance and accent their creations – featuring innovative products and supplies that take a creative design and make it a work of art.
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Resources for Florists & Flower Lovers
Here you will find books we love that are worth reading as well as lists of Floral Associations and Organizations around the Globe and yes, we have a list of Floral and Design Podcasts for you to listen to, learn from and connect with!
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Floral Tips & Trends
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