Floral Lifestyle publication for the Floral Enthusiast, focusing on Floral Design,
Floral Designers and Floral related Events and products to inspire the reader to bring more Florals and Botanicals into your Life!
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Florists in the News
Sustainability
Flower Shop Marketing
From Petals to Press: How One Small-Town Florist Blossomed into a Local Legend
In the heart of a quiet town where everyone knows your name and a smile goes a long way, one floral shop is turning heads—and making headlines. Meet Willow & Vine Floral Studio, the brainchild of Lena Morales, a lifelong flower lover turned small business success...
IFTF EXPO 2025: Where Global Floriculture Grows Stronger Together
In today’s ever-evolving global climate—where shifting trade tariffs, uncertain geopolitics, and supply chain fragility challenge even the most established floral businesses—one thing remains constant: the need to stay connected. That’s what makes the International...
Beyond the Bouquet: 44 Delightful Items Every Florist Can Sell to Grow Revenue and Customer Loyalty
Flowers are the heart of any floral business but they’re just the beginning. Florists who expand their offerings beyond fresh blooms can create more opportunities to delight customers, boost sales, and build long-lasting relationships. Whether you run a charming...
FLORAL EVENTS AROUND THE GLOBE
Just as artists need their medium to create their works, florists need supplies that showcase their creative expressions. Read product reviews of the latest supplies, containers, tools and products used by florists to create stunning designs, enhance and accent their creations – featuring innovative products and supplies that take a creative design and make it a work of art.
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Resources for Florists & Flower Lovers
Here you will find books we love that are worth reading as well as lists of Floral Associations and Organizations around the Globe and yes, we have a list of Floral and Design Podcasts for you to listen to, learn from and connect with!
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Floral Tips & Trends
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