I just received my current issue of AFE Bulletin and it made me realize just how amazing this organization is and all it does to advance all aspects of floristry. So today I am highlighting just a few of the many aspects of AFE and how you too can support and get involved.


The American Floral Endowment (AFE) is a nonprofit organization dedicated to advancing the floriculture and environmental horticulture industries through research, educational programs, and industry support. Established in 1961, AFE plays a crucial role in ensuring the long-term success and sustainability of the floral industry. Here is an overview of How AFE helps to advance the floral industry:


AFE’s mission is to fund research and educational programs that benefit the floriculture and environmental horticulture industries. Their efforts focus on:

  1. Research: Funding scientific research to solve industry problems, improve production techniques, and develop new technologies.
  2. Education: Supporting educational programs and scholarships to attract and train the next generation of industry leaders.
  3. Industry Support: Providing resources and information to help industry members stay competitive and innovative.


While AFE primarily focuses on research and education, it indirectly advocates for the industry by:

  1. Supporting Scientific Research: Funding projects that address critical issues like pest and disease management, sustainable production practices, and post-harvest care.
  2. Educating Future Leaders: Offering scholarships and educational grants to students pursuing careers in horticulture, ensuring a well-educated workforce.
  3. Providing Resources: Disseminating research findings, best practices, and industry insights to help businesses thrive.

Benefits of Belonging to AFE

Belonging to AFE offers several benefits for individuals and businesses in the floral industry:

  1. Access to Research: Members gain access to cutting-edge research and scientific findings that can improve production efficiency, quality, and sustainability.
  2. Educational Opportunities: AFE provides scholarships, internships, and educational grants to support the development of future industry leaders.
  3. Networking: Members can connect with industry experts, researchers, and peers through AFE events and programs, fostering collaboration and innovation.
  4. Industry Support: AFE serves as a valuable resource for information and guidance on industry trends, challenges, and opportunities.
  5. Recognition: Contributing to AFE demonstrates a commitment to the industry’s future, enhancing the reputation and credibility of member businesses.


The Association for Financial Education (AFE) is an organization dedicated to promoting financial literacy and education. The research conducted by AFE typically focuses on understanding financial behaviors, identifying gaps in financial knowledge, and developing effective strategies for improving financial literacy among various demographics. Here are some key areas of research that AFE might be involved in:

  1. Financial Behavior Analysis: AFE researches how different groups manage their finances, including spending habits, saving patterns, investment strategies, and debt management. This analysis helps identify common challenges and opportunities for improvement in financial behavior.
  2. Impact of Financial Education: AFE studies the effectiveness of financial education programs and initiatives. This includes evaluating the outcomes of workshops, seminars, and online courses to determine their impact on participants’ financial knowledge and behaviors.
  3. Demographic Studies: AFE conducts research on specific demographic groups, such as students, retirees, low-income families, and young professionals. These studies help tailor financial education programs to meet the unique needs and challenges faced by each group.
  4. Trends in Financial Literacy: AFE monitors trends and changes in financial literacy over time. This research can highlight shifts in financial knowledge and behaviors, influenced by factors such as economic conditions, technological advancements, and policy changes.
  5. Barriers to Financial Education: AFE investigates the obstacles that prevent individuals from accessing or benefiting from financial education. This includes examining factors like socioeconomic status, geographic location, educational background, and cultural attitudes.
  6. Program Development and Evaluation: AFE develops and tests new financial education programs and tools. They conduct pilot studies and gather feedback to refine these programs and ensure they effectively address the needs of participants.
  7. Policy Advocacy: AFE engages in research to support policy recommendations aimed at improving financial literacy and education at the local, state, and national levels. This research helps inform policymakers and advocates for effective solutions to enhance financial well-being.
  8. Collaboration with Educational Institutions: AFE partners with schools, colleges, and universities to integrate financial education into curricula. Research in this area focuses on the best methods for teaching financial literacy to different age groups and educational levels.

Overall, the research conducted by AFE is crucial for developing targeted and effective financial education programs, advocating for policy changes, and ultimately improving financial literacy and well-being across diverse populations.


The American Floral Endowment (AFE) offers a variety of scholarships to support students pursuing careers in the floriculture and horticulture industries. These scholarships aim to encourage academic achievement, foster industry growth, and attract new talent. Here are the types of scholarships AFE bestows:

Undergraduate Scholarships

  1. AFE General Scholarships: These are awarded to undergraduate students pursuing degrees in floriculture, horticulture, or related fields. Multiple scholarships are available based on academic performance, financial need, and a demonstrated interest in the floral industry.
  2. Named Scholarships: These scholarships are established in honor of individuals or organizations that have made significant contributions to the industry. Examples include:
  • Jim Faust Scholarship: For undergraduate or graduate students studying floriculture.
  • John Carew Memorial Scholarship: For juniors, seniors, or graduate students who have completed at least two courses in floriculture.

Graduate Scholarships

  1. AFE Graduate Scholarships: These scholarships support graduate students conducting research in floriculture and environmental horticulture. They are awarded based on academic excellence, research potential, and relevance to the industry.
  2. Named Graduate Scholarships: Similar to undergraduate named scholarships, these are awarded in honor of industry leaders. Examples include:
  • Richard T. Meister Scholarship: For graduate students studying horticulture.
  • Mellano & Company Scholarship: For graduate students specializing in floriculture.

Internship Programs

  1. Vic & Margaret Ball Intern Scholarship Program: This program offers financial assistance to students who complete an internship at a commercial production greenhouse or nursery. It provides practical, hands-on experience in the industry.
  2. Mosmiller Intern Scholarship Program: This program supports students who complete internships in retail, wholesale, or allied trade businesses. It helps students gain valuable industry experience and professional connections.

Additional Scholarships and Opportunities

  1. Scholarships for Specific Universities: AFE offers scholarships designated for students attending certain universities with strong horticulture programs.
  2. International Scholarships: AFE occasionally provides scholarships for international students or for U.S. students to study abroad, promoting global knowledge exchange.

These scholarships are designed to alleviate financial burdens, encourage academic excellence, and ensure the floral industry’s future by supporting the next generation of industry leaders. Students can apply for multiple scholarships through AFE’s comprehensive application process.


Companies and individuals can get involved with the American Floral Endowment (AFE) in several meaningful ways, including donations, sponsorships, volunteering, and participating in events and programs. Here are some specific ways to get involved:


  1. Monetary Donations: Individuals and companies can make financial contributions to support AFE’s research, educational programs, and scholarships. Donations can be one-time or recurring.
  2. Endowment Contributions: Establishing an endowment fund in honor of a company or individual can provide long-term support for AFE’s initiatives. These funds can be designated for specific purposes, such as research or scholarships.
  3. Planned Giving: Including AFE in estate planning through bequests, life insurance, or other planned giving options can leave a lasting legacy.


  1. Event Sponsorship: Companies can sponsor AFE events such as fundraising dinners, golf tournaments, and industry conferences. Sponsorships help cover event costs and raise awareness of AFE’s mission.
  2. Program Sponsorship: Businesses can sponsor specific programs, such as scholarships, internship programs, or research projects, directly contributing to the advancement of the industry.


  1. Board and Committee Participation: Industry professionals can serve on AFE’s Board of Trustees or various committees, providing leadership, expertise, and guidance.
  2. Event Volunteering: Individuals can volunteer to help organize and run AFE events, contributing their time and skills to support the organization’s initiatives.

Participating in Programs

  1. Research Collaboration: Companies can partner with AFE on research projects, providing facilities, expertise, or funding to address industry challenges.
  2. Educational Engagement: Businesses can offer internships, host educational tours, or provide guest lectures for students involved in AFE programs.

Fundraising Activities

  1. Hosting Fundraisers: Companies and individuals can organize fundraising events, such as charity auctions, benefit dinners, or community events, to raise funds for AFE.
  2. Matching Gifts: Employers can set up matching gift programs to double the impact of their employees’ donations to AFE.

Advocacy and Promotion

  1. Raising Awareness: Individuals and companies can promote AFE’s mission and programs through social media, newsletters, and other communication channels.
  2. Industry Advocacy: Advocating for AFE’s initiatives within the industry helps garner broader support and recognition for the organization’s work.

Benefits of Involvement

  1. Networking Opportunities: Engaging with AFE provides access to a network of industry professionals, researchers, and educators.
  2. Professional Development: Volunteering and participating in AFE programs offer opportunities for professional growth and development.
  3. Industry Impact: Contributing to AFE helps ensure the long-term sustainability and success of the floriculture and horticulture industries.

By getting involved with AFE, companies and individuals can make a significant impact on the future of the floral industry while benefiting from the organization’s resources, network, and opportunities for professional development.

By supporting AFE, members help ensure the continued growth and success of the floriculture and environmental horticulture industries.

AFE offers a vast library of resources including Educational Grants , Webinars, Social Media Tools, Industry Programs, Floral Marketing Fund and much more!

Learn more at https://endowment.org/

Note: One of many available on their site, the image used is in this article was created to help members and the media support and promote AFE’s efforts.