Meet Today’s Floral Consumer

Meet Today’s Floral Consumer

Consumers love floral gifts! You offer great product and impeccable service, but what does that mean to consumers? What really motivates them to buy from you? A study by the Society of American Florists answers these questions and more. The SAF Consumer Attitudes and...
Creative Dresses to Inspire

Creative Dresses to Inspire

Meet Natalia. She was born and spent her youth in Ukraine. Later she moved to Austria and now lives in Canada. Natalia told me she was inspired to create her first dress by a beautiful autumn and wonderful colorful leaves. This dress, of course, was far from perfect,...