by Heidi Richards Mooney | Feb 3, 2025 | Floral Tips & Trends
National Make a Friend Day, celebrated on February 11th, is a wonderful opportunity for business owners to foster new connections, strengthen relationships, and spread kindness. As a flower shop owner, this day provides the perfect platform to use the beauty and...
by Heidi Richards Mooney | Jan 31, 2025 | Business of Flowers, Flower Shop Marketing, Holidays and flowers
Every February 28th, the floral industry celebrates National Floral Design Day, a day dedicated to recognizing the artistry and creativity of floral designers. For flower shop owners, it’s the perfect opportunity to not only honor the skill and beauty of floral design...
by Heidi Richards Mooney | Jan 31, 2025 | About Flowers, Business of Flowers, Feature Stories, Flower Shop Marketing
Chinese New Year, also known as the Lunar New Year, is a vibrant and culturally rich celebration that offers a golden opportunity for independent flower shop owners to expand their reach, boost sales, and connect with customers. With flowers playing a symbolic role in...
by Heidi Richards Mooney | Jan 23, 2025 | Business of Flowers, Flower Business
Amelia had always loved flowers. Growing up, she spent hours in her grandmother’s garden, learning the art of arranging blooms. So, when she opened “Petal Perfect,” her floral shop in a bustling suburb, she was determined to make it a thriving business....
by Heidi Richards Mooney | Jan 22, 2025 | Business of Flowers
Sophie had always dreamed of running her own flower shop. When she opened “Blossom Boutique” in her small town, she poured her heart into designing beautiful arrangements and serving her customers. For the first few years, her shop thrived. But as more...
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