by Heidi Richards Mooney | Oct 30, 2023 | Business of Flowers, Floral Marketing Resources
Thinking outside the box can help you attract customers to your flower shop in unique and memorable ways. Here are some unusual ideas to consider: Flower Petting Zoo: Create a playful and interactive experience by setting up a “flower petting zoo.” Allow...
by Heidi Richards Mooney | Oct 26, 2023 | Feature Stories, Floral Events, Floral Tips & Trends, Holidays and flowers
Flowers play a significant role in the Dia de los Muertos, or Day of the Dead, celebrations, which is a traditional Mexican holiday on November 1st, that honors and remembers deceased loved ones. They hold cultural, symbolic, and spiritual importance in various ways:...
by Heidi Richards Mooney | Sep 18, 2023 | About Flowers, Feature Stories
Plants and flowers have a remarkable ability to soothe the soul and provide numerous psychological and emotional benefits. Here are some ways in which they can have a positive impact: Stress Reduction: Research has shown that being around plants and flowers can reduce...
by Heidi Richards Mooney | Sep 15, 2023 | Business of Flowers
Fall is a great season for flower shops to get creative with their marketing strategies. Here are ten fall marketing ideas to help your flower shop attract more customers and boost sales: 1. Seasonal Flower Arrangements: Create and promote seasonal flower arrangements...
by Heidi Richards Mooney | Sep 1, 2023 | Floral Tips & Trends
Floral designers rely on a range of tools to create stunning arrangements and bring out the beauty of flowers. Here are some favorite tools commonly used by floral designers: Floral Clippers or Pruners: These are essential for cutting stems cleanly and at the right...
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