by Heidi Richards Mooney | Apr 23, 2026 | About Flowers, Feature Stories, Floral Tips & Trends, Flowers Galore, Sustainability in the Floral Industy
As florists, we work with one of the most beautiful gifts the earth has to offer—flowers. Every stem we touch, every bouquet we design, and every arrangement we deliver begins with nature. Which makes Earth Day not just a date on the calendar, but a meaningful...
by Heidi Richards Mooney | Jan 31, 2025 | About Flowers, Business of Flowers, Feature Stories, Flower Shop Marketing
Chinese New Year, also known as the Lunar New Year, is a vibrant and culturally rich celebration that offers a golden opportunity for independent flower shop owners to expand their reach, boost sales, and connect with customers. With flowers playing a symbolic role in...
by Heidi Richards Mooney | Sep 6, 2024 | About Flowers, Business of Flowers, Flower Business, Flower Shop Marketing
As the vibrant hues of summer transition into the warm, rich tones of fall, September presents a wonderful opportunity to celebrate life’s moments with flowers. Whether it’s a thoughtful bouquet for a loved one or seasonal arrangements to decorate your home, flowers...
by Heidi Richards Mooney | May 24, 2024 | About Flowers, Feature Stories, Floral Artists, History of Floral Design
To understand how How Lucca Della Robbia Has Influenced Floral Design you must first get a history of the artist. Lucca della Robbia was a prominent Italian Renaissance artist known for his innovative work in sculpture and ceramics. Born around 1400 in Florence,...
by Heidi Richards Mooney | Sep 18, 2023 | About Flowers, Feature Stories
Plants and flowers have a remarkable ability to soothe the soul and provide numerous psychological and emotional benefits. Here are some ways in which they can have a positive impact: Stress Reduction: Research has shown that being around plants and flowers can reduce...
by Heidi Richards Mooney | Aug 23, 2023 | About Flowers, Feature Stories
The history of floral design is rich and diverse, spanning cultures, civilizations, and artistic movements .It is a journey that spans cultures, civilizations, and artistic movements. Flowers have been used for centuries to communicate emotions, mark celebrations, and...
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