by Heidi Richards Mooney | Apr 23, 2026 | Business of Flowers, Flower Shop Marketing, Flowers Galore
Simple, Creative Strategies to Attract More Customers and Keep Them Coming Back In today’s fast-paced, digital-first world, getting people through your front door takes more than just beautiful flowers—it takes intention, creativity, and connection. The good news? As...
by Heidi Richards Mooney | Jul 30, 2025 | Business of Flowers, Floral Tips & Trends, Flower Business, Flower Shop Marketing
Flowers are the heart of any floral business but they’re just the beginning. Florists who expand their offerings beyond fresh blooms can create more opportunities to delight customers, boost sales, and build long-lasting relationships. Whether you run a charming...
by Heidi Richards Mooney | Jun 2, 2025 | Business of Flowers, Flower Business, Flower News, Flowers Galore
The Growing Challenge of Tariffs in Floral Trade The floral industry thrives on global collaboration, with over 80% of fresh flowers sold in the U.S. being imported. However, recent tariffs on flower imports from key supplier nations like Colombia, Ecuador, and the...
by Heidi Richards Mooney | Jan 31, 2025 | Business of Flowers, Flower Shop Marketing, Holidays and flowers
Every February 28th, the floral industry celebrates National Floral Design Day, a day dedicated to recognizing the artistry and creativity of floral designers. For flower shop owners, it’s the perfect opportunity to not only honor the skill and beauty of floral design...
by Heidi Richards Mooney | Jan 31, 2025 | About Flowers, Business of Flowers, Feature Stories, Flower Shop Marketing
Chinese New Year, also known as the Lunar New Year, is a vibrant and culturally rich celebration that offers a golden opportunity for independent flower shop owners to expand their reach, boost sales, and connect with customers. With flowers playing a symbolic role in...
by Heidi Richards Mooney | Jan 23, 2025 | Business of Flowers, Flower Business
Amelia had always loved flowers. Growing up, she spent hours in her grandmother’s garden, learning the art of arranging blooms. So, when she opened “Petal Perfect,” her floral shop in a bustling suburb, she was determined to make it a thriving business....
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