by Heidi Richards Mooney | Apr 23, 2026 | Feature Stories, Florists in the News
How One Florist Sparked a Chain Reaction of Kindness In a world where headlines often focus on what’s going wrong, it’s refreshing—almost healing—to come across a story that reminds us of the quiet good happening all around us. That’s exactly what happened in Derry,...
by Heidi Richards Mooney | Apr 23, 2026 | About Flowers, Feature Stories, Floral Tips & Trends, Flowers Galore, Sustainability in the Floral Industy
As florists, we work with one of the most beautiful gifts the earth has to offer—flowers. Every stem we touch, every bouquet we design, and every arrangement we deliver begins with nature. Which makes Earth Day not just a date on the calendar, but a meaningful...
by Heidi Richards Mooney | Sep 28, 2025 | Feature Stories, Floral Events, Flowers Galore
In the ever-evolving floral industry, talent and creativity are only part of the equation for long-term success. Whether you’re a budding florist, a seasoned shop owner, or an event designer expanding your offerings, the one investment that consistently yields...
by Heidi Richards Mooney | Jun 18, 2025 | Feature Stories, Floral Associations, Flowers Galore
The floral industry thrives on innovation, passion, and people—and none of it flourishes without support. That’s why the American Floral Endowment (AFE) is calling on all of us to R.I.S.E.—Research, Internships, Scholarships, and Education—to secure a sustainable,...
by Heidi Richards Mooney | Apr 27, 2025 | Feature Stories, Flower News, Flowers Galore, Mother Earth, Sustainability in the Floral Industy
The Phytoflora Initiative: An Innovative Step Toward Sustainable Waterways Imagine walking along a canal in your local community, admiring vibrant floating islands of flowers blooming above the water. These floating gardens are more than just a sight to behold—they...
by Heidi Richards Mooney | Jan 31, 2025 | About Flowers, Business of Flowers, Feature Stories, Flower Shop Marketing
Chinese New Year, also known as the Lunar New Year, is a vibrant and culturally rich celebration that offers a golden opportunity for independent flower shop owners to expand their reach, boost sales, and connect with customers. With flowers playing a symbolic role in...
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