by Heidi Richards Mooney | Jan 31, 2025 | About Flowers, Business of Flowers, Feature Stories, Flower Shop Marketing
Chinese New Year, also known as the Lunar New Year, is a vibrant and culturally rich celebration that offers a golden opportunity for independent flower shop owners to expand their reach, boost sales, and connect with customers. With flowers playing a symbolic role in...
by Heidi Richards Mooney | Jan 12, 2025 | Feature Stories, Floral Tips & Trends, Flowers Galore
Pantone has announced Mocha Mousse (PANTONE 17-1230) as the Color of the Year for 2025. This warm, rich brown hue evokes the comforting qualities of cacao, chocolate, and coffee, appealing to our desire for everyday pleasures and sophisticated elegance. Pantone...
by Heidi Richards Mooney | Oct 3, 2024 | Feature Stories, Floral Marketing Resources, Flower Business
The New Floral Marketing Fund Study for 2024 is an insightful research project facilitated by the Floral Marketing Fund (FMF) in collaboration with Mississippi State University (MSU) and Texas State University (TSU). This study, titled “Perceptions of...
by Heidi Richards Mooney | Jul 1, 2024 | Feature Stories, Floral Associations
I just received my current issue of AFE Bulletin and it made me realize just how amazing this organization is and all it does to advance all aspects of floristry. So today I am highlighting just a few of the many aspects of AFE and how you too can support and get...
by Heidi Richards Mooney | May 24, 2024 | About Flowers, Feature Stories, Floral Artists, History of Floral Design
To understand how How Lucca Della Robbia Has Influenced Floral Design you must first get a history of the artist. Lucca della Robbia was a prominent Italian Renaissance artist known for his innovative work in sculpture and ceramics. Born around 1400 in Florence,...
by Heidi Richards Mooney | Oct 26, 2023 | Feature Stories, Floral Events, Floral Tips & Trends, Holidays and flowers
Flowers play a significant role in the Dia de los Muertos, or Day of the Dead, celebrations, which is a traditional Mexican holiday on November 1st, that honors and remembers deceased loved ones. They hold cultural, symbolic, and spiritual importance in various ways:...
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