by Heidi Richards Mooney | Sep 18, 2023 | About Flowers, Feature Stories
Plants and flowers have a remarkable ability to soothe the soul and provide numerous psychological and emotional benefits. Here are some ways in which they can have a positive impact: Stress Reduction: Research has shown that being around plants and flowers can reduce...
by Heidi Richards Mooney | Aug 23, 2023 | About Flowers, Feature Stories
The history of floral design is rich and diverse, spanning cultures, civilizations, and artistic movements .It is a journey that spans cultures, civilizations, and artistic movements. Flowers have been used for centuries to communicate emotions, mark celebrations, and...
by Heidi Richards Mooney | Mar 23, 2023 | Feature Stories, Preserving Flowers
To Offer Unique Keepsakes For Special Occasions The wedding industry is one of the most lucrative in the world and is expected to continue to grow. According to The Wedding Report, 2022 was estimated to be the biggest year for it since 1984. With this demand comes an...
by Heidi Richards Mooney | Feb 24, 2023 | Feature Stories, Vendor Spotlight
Adrian Parsons is the Managing Director of Helix Australia and today’s featured interview Helix Australia specialises in the breeding, licensing and marketing of new and improved varieties of Waxflower & Boronia. Established in 2008, Helix Australia is the...
by Heidi Richards Mooney | Jan 7, 2023 | Business of Flowers, Feature Stories, Floral Tips & Trends, Flower Business
Consumers love floral gifts! You offer great product and impeccable service, but what does that mean to consumers? What really motivates them to buy from you? A study by the Society of American Florists answers these questions and more. Completed in 2005, the SAF...
by Heidi Richards Mooney | Oct 16, 2022 | Feature Stories, Floral Artists
Creator of LUXURY CREATIVE WREATH DESIGNS – Floral Couture for Your Door Deborah’s handcrafted wreaths are the perfect design piece for a welcoming touch to your front door or inside your home. They look beautiful on your wall or mantle and can be a...
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