by Heidi Richards Mooney | Jan 12, 2025 | Feature Stories, Floral Tips & Trends, Flowers Galore
Pantone has announced Mocha Mousse (PANTONE 17-1230) as the Color of the Year for 2025. This warm, rich brown hue evokes the comforting qualities of cacao, chocolate, and coffee, appealing to our desire for everyday pleasures and sophisticated elegance. Pantone...
by Heidi Richards Mooney | Oct 3, 2024 | Feature Stories, Floral Marketing Resources, Flower Business
The New Floral Marketing Fund Study for 2024 is an insightful research project facilitated by the Floral Marketing Fund (FMF) in collaboration with Mississippi State University (MSU) and Texas State University (TSU). This study, titled “Perceptions of...
by Heidi Richards Mooney | Jul 1, 2024 | Feature Stories, Floral Associations
I just received my current issue of AFE Bulletin and it made me realize just how amazing this organization is and all it does to advance all aspects of floristry. So today I am highlighting just a few of the many aspects of AFE and how you too can support and get...
by Heidi Richards Mooney | May 24, 2024 | About Flowers, Feature Stories, Floral Artists, History of Floral Design
To understand how How Lucca Della Robbia Has Influenced Floral Design you must first get a history of the artist. Lucca della Robbia was a prominent Italian Renaissance artist known for his innovative work in sculpture and ceramics. Born around 1400 in Florence,...
by Heidi Richards Mooney | Oct 26, 2023 | Feature Stories, Floral Events, Floral Tips & Trends, Holidays and flowers
Flowers play a significant role in the Dia de los Muertos, or Day of the Dead, celebrations, which is a traditional Mexican holiday on November 1st, that honors and remembers deceased loved ones. They hold cultural, symbolic, and spiritual importance in various ways:...
by Heidi Richards Mooney | Sep 18, 2023 | About Flowers, Feature Stories
Plants and flowers have a remarkable ability to soothe the soul and provide numerous psychological and emotional benefits. Here are some ways in which they can have a positive impact: Stress Reduction: Research has shown that being around plants and flowers can reduce...
Recent Comments