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A Brief History of Floral Design

A Brief History of Floral Design

by Heidi Richards Mooney | Aug 23, 2023 | About Flowers, Feature Stories

The history of floral design is rich and diverse, spanning cultures, civilizations, and artistic movements .It is a journey that spans cultures, civilizations, and artistic movements. Flowers have been used for centuries to communicate emotions, mark celebrations, and...
Houston Mother Starts Modern-Day Floral Preservation Business

Houston Mother Starts Modern-Day Floral Preservation Business

by Heidi Richards Mooney | Mar 23, 2023 | Feature Stories, Preserving Flowers

To Offer Unique Keepsakes For Special Occasions The wedding industry is one of the most lucrative in the world and is expected to continue to grow. According to The Wedding Report, 2022 was estimated to be the biggest year for it since 1984. With this demand comes an...
Meet Australia’s Premier Flower Grower

Meet Australia’s Premier Flower Grower

by Heidi Richards Mooney | Feb 24, 2023 | Feature Stories, Vendor Spotlight

Adrian Parsons is the Managing Director of Helix Australia and today’s featured interview Helix Australia specialises in the breeding, licensing and marketing of new and improved varieties of Waxflower & Boronia. Established in 2008, Helix Australia is the...
Meet Today’s Floral Consumer

Meet Today’s Floral Consumer

by Heidi Richards Mooney | Jan 7, 2023 | Business of Flowers, Feature Stories, Floral Tips & Trends, Flower Business

Consumers love floral gifts! You offer great product and impeccable service, but what does that mean to consumers? What really motivates them to buy from you? A study by the Society of American Florists answers these questions and more. Completed in 2005, the SAF...
Meet Deborah Podvalny, Wreath Designs Artist

Meet Deborah Podvalny, Wreath Designs Artist

by Heidi Richards Mooney | Oct 16, 2022 | Feature Stories, Floral Artists

Creator of LUXURY CREATIVE WREATH DESIGNS – Floral Couture for Your Door Deborah’s handcrafted wreaths are the perfect design piece for a welcoming touch to your front door or inside your home. They look beautiful on your wall or mantle and can be a...
Royal family members flowers – and what each says about them

Royal family members flowers – and what each says about them

by Heidi Richards Mooney | Aug 29, 2022 | Feature Stories

Astrology allows us to dive deep into our likes and dislikes, and the royal family are no exception. Having consulted experts at OnBuy Garden Furniture Sets, and to celebrate the change of seasons, OnBuy have applied the theory of the zodiac to find out...
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