by Heidi Richards Mooney | Jun 6, 2026 | Business of Flowers, Floral Marketing Resources, Flowers Galore
Flowers have one thing in common with nearly every special occasion: timing matters. Unlike many retail products, flowers are tied to moments that cannot be replayed. Mother’s Day arrives once a year. Valentine’s Day has a deadline. Anniversaries,...
by Heidi Richards Mooney | Oct 3, 2024 | Feature Stories, Floral Marketing Resources, Flower Business
The New Floral Marketing Fund Study for 2024 is an insightful research project facilitated by the Floral Marketing Fund (FMF) in collaboration with Mississippi State University (MSU) and Texas State University (TSU). This study, titled “Perceptions of...
by Heidi Richards Mooney | Oct 30, 2023 | Business of Flowers, Floral Marketing Resources
Thinking outside the box can help you attract customers to your flower shop in unique and memorable ways. Here are some unusual ideas to consider: Flower Petting Zoo: Create a playful and interactive experience by setting up a “flower petting zoo.” Allow...
by Heidi Richards Mooney | Sep 4, 2021 | Floral Marketing Resources
The Florist Social Media Bundle WANT TO GROW AN AUDIENCE OF 1K, 10K OR EVEN +100K LOYAL CUSTOMERS? Flower Shop Owners 300+ Flower Shop Social Media Templates Bundle Regular price – $96.00 On sale for $29.00 60 FLORISTS QUOTES 20 FLORISTS IG HIGHLIGHTS 50...
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