by Heidi Richards Mooney | Apr 23, 2026 | About Flowers, Feature Stories, Floral Tips & Trends, Flowers Galore, Sustainability in the Floral Industy
As florists, we work with one of the most beautiful gifts the earth has to offer—flowers. Every stem we touch, every bouquet we design, and every arrangement we deliver begins with nature. Which makes Earth Day not just a date on the calendar, but a meaningful...
by Heidi Richards Mooney | Jul 30, 2025 | Business of Flowers, Floral Tips & Trends, Flower Business, Flower Shop Marketing
Flowers are the heart of any floral business but they’re just the beginning. Florists who expand their offerings beyond fresh blooms can create more opportunities to delight customers, boost sales, and build long-lasting relationships. Whether you run a charming...
by Heidi Richards Mooney | Feb 3, 2025 | Floral Tips & Trends
National Make a Friend Day, celebrated on February 11th, is a wonderful opportunity for business owners to foster new connections, strengthen relationships, and spread kindness. As a flower shop owner, this day provides the perfect platform to use the beauty and...
by Heidi Richards Mooney | Jan 12, 2025 | Feature Stories, Floral Tips & Trends, Flowers Galore
Pantone has announced Mocha Mousse (PANTONE 17-1230) as the Color of the Year for 2025. This warm, rich brown hue evokes the comforting qualities of cacao, chocolate, and coffee, appealing to our desire for everyday pleasures and sophisticated elegance. Pantone...
by Heidi Richards Mooney | Nov 15, 2024 | Floral Tips & Trends, Flowers Galore, Sustainability in the Floral Industy
As the floral industry evolves, there’s a growing emphasis on sustainability. From sourcing local, organic blooms to utilizing eco-friendly materials, florists and consumers alike are seeking ways to reduce their environmental footprint. Traditional practices in the...
by Heidi Richards Mooney | Nov 13, 2024 | Floral Tips & Trends, Flowers Galore, Sustainability in the Floral Industy
The floral industry is blossoming with sustainable innovations, reflecting a shift toward eco-conscious practices. Today, both florists and consumers are increasingly aware of the environmental impacts of floral products, leading to a demand for solutions that balance...
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