by Heidi Richards Mooney | Aug 26, 2023 | Business of Flowers, Flower Business, Flower Shop Marketing
A floral loyalty program is a marketing strategy implemented by flower shops to reward and retain their regular customers. It encourages repeat business by offering various incentives, rewards, and exclusive benefits to customers who make frequent purchases. Similar...
by Heidi Richards Mooney | Jan 7, 2023 | Business of Flowers, Feature Stories, Floral Tips & Trends, Flower Business
Consumers love floral gifts! You offer great product and impeccable service, but what does that mean to consumers? What really motivates them to buy from you? A study by the Society of American Florists answers these questions and more. Completed in 2005, the SAF...
Recent Comments