by Heidi Richards Mooney | Jan 23, 2025 | Business of Flowers, Flower Business
Amelia had always loved flowers. Growing up, she spent hours in her grandmother’s garden, learning the art of arranging blooms. So, when she opened “Petal Perfect,” her floral shop in a bustling suburb, she was determined to make it a thriving business....
by Heidi Richards Mooney | Nov 13, 2024 | Business of Flowers, Flower Business, Sustainability in the Floral Industy
The floral industry, known for its beauty and creativity, also has an environmental footprint that can be difficult to ignore. From the carbon emissions involved in shipping flowers across the globe to the chemicals used in growing them, the industry has a significant...
by Heidi Richards Mooney | Nov 13, 2024 | Flower Business, Interviews
Talia is making floral industry history. She’s on a mission to change how people think about and interact with flowers. She says, “Flower bouquets are not just a finished product. They’re an experience. Flower arranging is a process and a...
by Heidi Richards Mooney | Oct 3, 2024 | Feature Stories, Floral Marketing Resources, Flower Business
The New Floral Marketing Fund Study for 2024 is an insightful research project facilitated by the Floral Marketing Fund (FMF) in collaboration with Mississippi State University (MSU) and Texas State University (TSU). This study, titled “Perceptions of...
by Heidi Richards Mooney | Sep 6, 2024 | About Flowers, Business of Flowers, Flower Business, Flower Shop Marketing
As the vibrant hues of summer transition into the warm, rich tones of fall, September presents a wonderful opportunity to celebrate life’s moments with flowers. Whether it’s a thoughtful bouquet for a loved one or seasonal arrangements to decorate your home, flowers...
by Heidi Richards Mooney | May 26, 2024 | Business of Flowers, Flower Business, Flowers Galore
… That support the Floriculture Industry Joining a floral association can offer numerous benefits to individuals and businesses involved in the floriculture industry. It can be a significant step for anyone involved in the floriculture industry, whether...
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