by Heidi Richards Mooney | Sep 17, 2025 | Flower Business, Flowers Galore
In the floral world, beauty blooms in the details—but behind every breathtaking arrangement is a rhythm, a ritual, a moment of intention. For florists, rituals aren’t just personal—they’re professional lifelines. They help us stay grounded in the chaos, connected to...
by Heidi Richards Mooney | Jul 30, 2025 | Flower Business, Flower Shop Owners
In the heart of a quiet town where everyone knows your name and a smile goes a long way, one floral shop is turning heads—and making headlines. Meet Willow & Vine Floral Studio, the brainchild of Lena Morales, a lifelong flower lover turned small business success...
by Heidi Richards Mooney | Jul 30, 2025 | Business of Flowers, Floral Tips & Trends, Flower Business, Flower Shop Marketing
Flowers are the heart of any floral business but they’re just the beginning. Florists who expand their offerings beyond fresh blooms can create more opportunities to delight customers, boost sales, and build long-lasting relationships. Whether you run a charming...
by Heidi Richards Mooney | Jun 2, 2025 | Business of Flowers, Flower Business, Flower News, Flowers Galore
The Growing Challenge of Tariffs in Floral Trade The floral industry thrives on global collaboration, with over 80% of fresh flowers sold in the U.S. being imported. However, recent tariffs on flower imports from key supplier nations like Colombia, Ecuador, and the...
by Heidi Richards Mooney | Jan 23, 2025 | Business of Flowers, Flower Business
Amelia had always loved flowers. Growing up, she spent hours in her grandmother’s garden, learning the art of arranging blooms. So, when she opened “Petal Perfect,” her floral shop in a bustling suburb, she was determined to make it a thriving business....
by Heidi Richards Mooney | Nov 13, 2024 | Business of Flowers, Flower Business, Sustainability in the Floral Industy
The floral industry, known for its beauty and creativity, also has an environmental footprint that can be difficult to ignore. From the carbon emissions involved in shipping flowers across the globe to the chemicals used in growing them, the industry has a significant...
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