by Heidi Richards Mooney | Dec 21, 2021 | Uncategorized
Consumers love floral gifts! You offer great product and impeccable service, but what does that mean to consumers? What really motivates them to buy from you? A study by the Society of American Florists answers these questions and more. The SAF Consumer Attitudes and... 
by Heidi Richards Mooney | Sep 22, 2021 | Floral & Design Podcasts, Uncategorized
Florist Life with Chris Grigas is this week’s featured podcast An honest discussion of the life of florists and floral designers. Sharing his philosophy on the floral industry, along with anecdotes of my experiences and how they formed my floral career. Not much...
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