Florida State Florist Association Convention 2025

by | Floral Events, Flowers Galore

🌿Margaritaville Resort Orlando,

8000 Fins Up Cir, Kissimmee, FL 34747
June 6-8, 2025 🌿

Whether you’re an event florist, wedding vendor, garden club member, grower, wholesaler, or simply someone who loves flowers, this is YOUR place to connect, learn, and grow!

FSFA International welcomes everyone to an unforgettable convention experience packed with:

🌿Design Shows – See stunning floral artistry in action Business Seminars – Learn strategies to elevate your floral business
🌿Hands-On Workshops – Refine your techniques with expert-led sessions
🌿Competitions – Test your skills and gain industry recognition
🌿Trade Show – Discover top suppliers and must-have products
🌿Designer of the Year Contest – Show off your creative talent!
🌿FSMD Testing – Take the next step in professional certification

Don’t miss this incredible opportunity to connect with fellow florists, gain industry insights, and celebrate the beauty of floristry!

Register today and be part of something blooming amazing

🌿FSFA International 2025 Presenters include:

Jody McLeod AIFD   CFD   NCCPF   – Teleflora Education Specialist 

His program: Selling Confidence

Expertise are key—customers want to engage with professionals who exude confidence and truly understand their craft. When you design with authority, deeply connect with your audience, and sell in a way that reflects your unique approach, you create an experience that is both inspiring and impactful.

By bringing enthusiasm, energy, and authenticity into every interaction, you not only elevate your sales but also cultivate strong client relationships that lead to long-term success. Confidence and connection drive results—when you lead with both, growth follows.

Sandy Schroeck , AIFD   CFD   PFCI – Oasis Floral Products Education Specialist

Her program: Refining Remembrance: Fresh Sympathy Designs for Today’s Florists

Experience the ever-evolving art of sympathy floral design in this exclusive showcase. Dive into the latest trends in memorial arrangements, featuring sophisticated urn designs and modern tributes that celebrate life in a meaningful way.

Discover how to craft heartfelt floral expressions using Renewal Foam and the newest sympathy products from Smithers-Oasis, blending innovation with sustainability. This session will introduce fresh design techniques that honor loved ones with beauty, grace, and lasting impact.

Whether you’re a florist eager to refine your skills or searching for inspiration in meaningful floral storytelling, this class offers deep creative insight into the future of sympathy florals.

Alexander Campbell, Content Creator * Professional Florist * Social Media Influencer

His Program: “Social Media Tune Up”

This fully interactive digital presentation dives into the power of social media presence and why it’s essential in today’s landscape. Attendees will explore strategies for crafting engaging content, including posts, carousels, reels, and stories, designed to boost visibility and audience engagement.

Adding a unique, hands-on element, Alex will conduct a live analysis of three individuals’ social media pages, offering real-time insights and actionable feedback that everyone can learn from. Whether you’re looking to refine your approach or elevate your online presence, this session delivers practical strategies for success!

Leann Kesler , AAF   AIFD   CFD   FDI   PFCI – Floral Design Institute Founder  

Her Program: Color – The Most Important Element in Floral Design

Color is the foundation of floral design, shaping mood, emotion, and visual impact. This engaging program explores the power of color theory, guiding florists in selecting harmonious palettes, creating striking contrasts, and using color to evoke meaning in arrangements. Whether designing for weddings, events, or everyday floral artistry, understanding color is essential to crafting memorable, expressive, and high-impact designs.

Samantha Bates, AIFD   CFD   CF – FTD Education Consultant

The Beauty of the Holidays: Fresh Approaches to Seasonal Design

Step into a fresh approach to holiday floral design with Samantha Bates AIFD! 🌿✨ This inspiring session moves beyond traditional arrangements, introducing creative techniques for crafting holiday pieces in a variety of sizes—from intimate designs to grand centerpieces that make a statement.

Celebrate the season with floral artistry that radiates warmth, gratitude, and beauty, transforming every space into something truly special. Whether you’re looking to refresh your holiday designs or spark new inspiration, this session is your gateway to elevated, meaningful floral creations!

🌿FSFA International 2025 Guest Speakers :

Amanda Jedlinsky, Senior Director of Content and Communications
Society of American Florists

 

Ralph Giordano, AIFD AAF CFD CEJ FSMD PFCI
Giordano’s Floral Creations – Owner

🌿Register here: https://floridastatefloristsassociation.com/event-5966980

Thanks to you and your incredible team at the Florida State Florist Association for all the hard work and dedication you put into helping florists thrive. Over the years, I have personally benefited in so many ways—from the invaluable resources and education you provide to the powerful connections I’ve made within this community.

FSFA has been instrumental in my growth, offering expert-led workshops, networking opportunities, and industry insights that have truly shaped my journey. Whether it’s learning new techniques, staying ahead of trends, or finding like-minded professionals to collaborate with, the support from FSFA has been a game-changer.

Your commitment to elevating florists and providing a space for learning, innovation, and business success is truly appreciated. Thank you for continuing to invest in our industry and empowering us all to grow and prosper!
Heidi Richards Mooney

Publisher & Editor in Chief, Flowers Galore Magazine