Meet Our Publisher
Heidi Richards Mooney, AAF is a floral designer/artist, wedding consultant and event planner. Heidi has four decades as a business owner, with real-life, in-the-trenches business experience, running a profitable florist since 1981.
Heidi is the creator the Get Out of the Doghouse Day after conducting a 1000-person survey and writing the article “Women Want Flowers, Men Want Sex,” – the holiday is celebrated annually on the 3rd Monday in July. In 2000 Mayor Lori Moseley of Miramar named Jul 17th Get out of the Doghouse day with a city proclamation.
She has written eight books and co-authored two (2), published and edited dozens of ebooks and in addition to Flowers Galore Magazine, she publishes three other online international magazines – WE Magazine for Women, Women of Wisdom Magazine and Marketing Small Business Magazine. She has written articles for thousands of media and magazines around the globe on topics ranging from small business development to leadership, to creativity and entrepreneurship.
Heidi’s CONTRIBUTIONS to the Floral Industry:
Florida State Florist Association: To work on the 1991 Annual convention. To be a contributing author to Sunlighting Magazine, writing articles pertaining to marketing which later became her second book, “Rose Marketing on a Daisy Budget..”1999-2000 worked on the Sunlighting Editorial Committee, and Membership, to assist in the growth of FSFA.
Broward County Florist Association: Redesign of new member application, adding the “Top 23 Reasons” to join Broward County. Resurrection and redesign of the newsletter, “Rosevine,” in a Newsflash Format. Restructuring of Board of Directors, adding a Board of Advisors and 4 new positions. Establishment of Recognition Program for new members. Reorganizing of bi-monthly meetings (new format). Partnering with untapped sponsors for our annual Vendor Expo and Design Show. Increasing database by 50%. Bylaw Review Co-chair1999.
Florist Transworld Delivery Association (FTDA): As secretary, it was her responsibility to get the word out about meetings, and take the minutes. She also worked on the committee to help develop the first annual “Gateway to the Americas, Design Conference held at the FTD Convention in Orlando in August 1998 and again assisted in this event in 1999 in Las Vegas, Nevada. Designed our first Newsletter to be sent to the 500+ members of district 14G, called Florist Talk District 14G —News Petals. Assisted with the design and presentation of the wedding program “ A Southern Flair” during the 1998 FTD Convention in Orlando. Co-chaired “Gateway to the Americas” event held in South Florida in 2001
Floral Related Awards/Certifications:
1987 Certified Florist – American Floral Services
1993 Certified Wedding and Event Designer – Teleflora, International
2000 Inducted into the American Academy of Floriculture (AAF), Society of America Florists
2001 Certified Floral Designer, FTD
2002 Certified Hospitality Leader, HSMAI/Nova Southeastern University
Heidi has also written for/been featured in numerous floral-related magazines including Sunlighting, Floral Management, Flowers &, Florist Review, Blooming News and Florist.
Among her many talents, Heidi has been invited to present business topics at various conferences including FTD, Teleflora, AFS, American Business Women’s Association, American Society of Training and Development, National Association of Women Business Owners, Hispanic Marketing Association, Connected International Meeting Professional Association, Meeting Professionals International, Hospitality Sales and Marketing Association, Florida and National Speakers Associations, Florida Direct Marketing Association, Balance Power Networking Conference, Miami-Dade College, United Teachers of Dade, Association of Women in Construction, Turner Technical Arts School and Industry Conference, International Association of Administrative Professionals, International Association of Professional Organizers, Florida Publishers Association, Women’s Success Summit and has hosted hundreds of webinars and teleseminars aimed at promoting social media integration and web design strategies.
Heidi is the mother of 3 girls – Jennifer, Alexis (deceased), and Suzannah, grandmother to 5 beautiful children each of whom grew up learning first-hand the ins and outs of running a business, and a wife to Timmy and friend to many. Heidi grew up in California and moved to Florida in ‘74.
“Flowers have a Power beyond their Beauty… they make us feel happy, they build our confidence, they bring us comfort and they help heal wounds too deep to see.”
P.O. Box 550856
Fort Lauderdale, FL 33355
Editor (at) flowersgaloremagazine.com