The floral industry thrives on innovation, passion, and people—and none of it flourishes without support. That’s why the American Floral Endowment (AFE) is calling on all of us to R.I.S.E.—Research, Internships, Scholarships, and Education—to secure a sustainable, thriving future for floriculture.
Whether you’re a grower, florist, educator, or enthusiast, your donation to AFE directly fuels the programs that keep our industry blooming.
🌿 Why R.I.S.E. Matters
As challenges evolve—climate change, workforce shifts, and supply chain complexity—the floral industry must adapt. AFE’s mission is to ensure our field doesn’t just survive, but rises to meet the moment.
Here’s what your donation supports:
💐 Research
Investing in cutting-edge science to produce healthier, longer-lasting flowers and plants. This benefits everyone—from growers to end consumers—by improving quality, sustainability, and shelf life.
🌼 Internships
Real-world, hands-on experience for budding horticulturists and floral designers through AFE’s robust internship programs. These opportunities help develop the next generation of industry leaders.
🌸 Scholarships
Financial support for students choosing floriculture and horticulture careers, like Madilyn Hoock, recipient of the Harold Bettinger Scholarship, who says:
“AFE is promoting the growth of the entire horticulture/floriculture industry, as well as professional development of young professionals with their scholarships, grants, and internship opportunities. It’s amazing to see all that AFE offers to the industry and students like me.”
📚 Education
Workshops, webinars, grants, and resources that empower industry professionals at every level to keep growing their skills and stay competitive in a changing marketplace.
💪 Get Involved: Sponsor. Donate. Share.
The 2025 R.I.S.E. Fundraising Campaign includes many Sponsorship Opportunities for businesses and individuals who want to make a lasting impact. Every dollar raised strengthens our industry’s roots and helps it bloom into the future.
AFE’s Board of Trustees and Staff are teaming up this year—and yes, they’re a competitive bunch! When you donate, be sure to assign your gift to a team. You’ll be helping them earn bragging rights while contributing to something much bigger: the future of floriculture.
🌷 Join the Movement: Let’s R.I.S.E. Together!
When you give to AFE, you’re investing in a vibrant future—one with healthier plants, better-trained professionals, and more young people choosing meaningful careers in flowers.
Together, we can cultivate a thriving floral ecosystem that benefits us all.
🌼 Donate or sponsor today at American Floral Endowment today!
🌸 Share this campaign with your network.
🌻 Be the reason our industry continues to bloom.
Flowers Galore Magazine proudly supports the R.I.S.E. Campaign and the vital work of AFE. Will you join us?
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