by Heidi Richards Mooney | Oct 30, 2023 | Business of Flowers, Floral Marketing Resources
Thinking outside the box can help you attract customers to your flower shop in unique and memorable ways. Here are some unusual ideas to consider: Flower Petting Zoo: Create a playful and interactive experience by setting up a “flower petting zoo.” Allow...
by Heidi Richards Mooney | Sep 15, 2023 | Business of Flowers
Fall is a great season for flower shops to get creative with their marketing strategies. Here are ten fall marketing ideas to help your flower shop attract more customers and boost sales: 1. Seasonal Flower Arrangements: Create and promote seasonal flower arrangements...
by Heidi Richards Mooney | Sep 1, 2023 | Business of Flowers, Social Media
Using social media effectively can significantly enhance customer engagement for your flower shop. Here’s how you can leverage various social media platforms to connect with your audience and promote your flower shop: High-Quality Visuals: Share stunning,...
by Heidi Richards Mooney | Aug 26, 2023 | Business of Flowers, Flower Business, Flower Shop Marketing
A floral loyalty program is a marketing strategy implemented by flower shops to reward and retain their regular customers. It encourages repeat business by offering various incentives, rewards, and exclusive benefits to customers who make frequent purchases. Similar...
by Heidi Richards Mooney | Feb 24, 2023 | Feature Stories, Vendor Spotlight
Adrian Parsons is the Managing Director of Helix Australia and today’s featured interview Helix Australia specialises in the breeding, licensing and marketing of new and improved varieties of Waxflower & Boronia. Established in 2008, Helix Australia is the...
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