by Heidi Richards Mooney | Nov 13, 2024 | Business of Flowers, Flower Business, Sustainability in the Floral Industy
The floral industry, known for its beauty and creativity, also has an environmental footprint that can be difficult to ignore. From the carbon emissions involved in shipping flowers across the globe to the chemicals used in growing them, the industry has a significant...
by Heidi Richards Mooney | Nov 13, 2024 | Floral Tips & Trends, Flowers Galore, Sustainability in the Floral Industy
The floral industry is blossoming with sustainable innovations, reflecting a shift toward eco-conscious practices. Today, both florists and consumers are increasingly aware of the environmental impacts of floral products, leading to a demand for solutions that balance...
by Heidi Richards Mooney | Nov 13, 2024 | Flower Business, Interviews
Talia is making floral industry history. She’s on a mission to change how people think about and interact with flowers. She says, “Flower bouquets are not just a finished product. They’re an experience. Flower arranging is a process and a...
by Heidi Richards Mooney | Oct 3, 2024 | Feature Stories, Floral Marketing Resources, Flower Business
The New Floral Marketing Fund Study for 2024 is an insightful research project facilitated by the Floral Marketing Fund (FMF) in collaboration with Mississippi State University (MSU) and Texas State University (TSU). This study, titled “Perceptions of...
by Heidi Richards Mooney | Sep 6, 2024 | About Flowers, Business of Flowers, Flower Business, Flower Shop Marketing
As the vibrant hues of summer transition into the warm, rich tones of fall, September presents a wonderful opportunity to celebrate life’s moments with flowers. Whether it’s a thoughtful bouquet for a loved one or seasonal arrangements to decorate your home, flowers...
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