by Heidi Richards Mooney | Jan 31, 2025 | About Flowers, Business of Flowers, Feature Stories, Flower Shop Marketing
Chinese New Year, also known as the Lunar New Year, is a vibrant and culturally rich celebration that offers a golden opportunity for independent flower shop owners to expand their reach, boost sales, and connect with customers. With flowers playing a symbolic role in...
by Heidi Richards Mooney | Nov 15, 2024 | Floral Tips & Trends, Flowers Galore, Sustainability in the Floral Industy
As the floral industry evolves, there’s a growing emphasis on sustainability. From sourcing local, organic blooms to utilizing eco-friendly materials, florists and consumers alike are seeking ways to reduce their environmental footprint. Traditional practices in the...
by Heidi Richards Mooney | Nov 13, 2024 | Flower Business, Interviews
Talia is making floral industry history. She’s on a mission to change how people think about and interact with flowers. She says, “Flower bouquets are not just a finished product. They’re an experience. Flower arranging is a process and a...
by Heidi Richards Mooney | Jul 1, 2024 | Feature Stories, Floral Associations
I just received my current issue of AFE Bulletin and it made me realize just how amazing this organization is and all it does to advance all aspects of floristry. So today I am highlighting just a few of the many aspects of AFE and how you too can support and get...
by Heidi Richards Mooney | May 24, 2024 | About Flowers, Feature Stories, Floral Artists, History of Floral Design
To understand how How Lucca Della Robbia Has Influenced Floral Design you must first get a history of the artist. Lucca della Robbia was a prominent Italian Renaissance artist known for his innovative work in sculpture and ceramics. Born around 1400 in Florence,...
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