by Heidi Richards Mooney | Oct 30, 2023 | Business of Flowers, Floral Marketing Resources
Thinking outside the box can help you attract customers to your flower shop in unique and memorable ways. Here are some unusual ideas to consider: Flower Petting Zoo: Create a playful and interactive experience by setting up a “flower petting zoo.” Allow...
by Heidi Richards Mooney | Oct 26, 2023 | Feature Stories, Floral Events, Floral Tips & Trends, Holidays and flowers
Flowers play a significant role in the Dia de los Muertos, or Day of the Dead, celebrations, which is a traditional Mexican holiday on November 1st, that honors and remembers deceased loved ones. They hold cultural, symbolic, and spiritual importance in various ways:...
by Heidi Richards Mooney | Sep 1, 2023 | Floral Tips & Trends
Floral designers rely on a range of tools to create stunning arrangements and bring out the beauty of flowers. Here are some favorite tools commonly used by floral designers: Floral Clippers or Pruners: These are essential for cutting stems cleanly and at the right...
by Heidi Richards Mooney | Sep 1, 2023 | Business of Flowers, Social Media
Using social media effectively can significantly enhance customer engagement for your flower shop. Here’s how you can leverage various social media platforms to connect with your audience and promote your flower shop: High-Quality Visuals: Share stunning,...
by Heidi Richards Mooney | Aug 23, 2023 | About Flowers, Feature Stories
The history of floral design is rich and diverse, spanning cultures, civilizations, and artistic movements .It is a journey that spans cultures, civilizations, and artistic movements. Flowers have been used for centuries to communicate emotions, mark celebrations, and...
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