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Phytoflora: A Floral Solution for Cleaner Waterways and a Healthier Planet

Phytoflora: A Floral Solution for Cleaner Waterways and a Healthier Planet

by Heidi Richards Mooney | Apr 27, 2025 | Feature Stories, Flower News, Flowers Galore, Mother Earth, Sustainability in the Floral Industy

The Phytoflora Initiative: An Innovative Step Toward Sustainable Waterways Imagine walking along a canal in your local community, admiring vibrant floating islands of flowers blooming above the water. These floating gardens are more than just a sight to behold—they...
7 Tips for Promoting Flowers in Your Floral Business for National Make a Friend Day

7 Tips for Promoting Flowers in Your Floral Business for National Make a Friend Day

by Heidi Richards Mooney | Feb 3, 2025 | Floral Tips & Trends

National Make a Friend Day, celebrated on February 11th, is a wonderful opportunity for business owners to foster new connections, strengthen relationships, and spread kindness. As a flower shop owner, this day provides the perfect platform to use the beauty and...
How Independent Flower Shop Owners Can Market and Sell Products for Chinese New Year

How Independent Flower Shop Owners Can Market and Sell Products for Chinese New Year

by Heidi Richards Mooney | Jan 31, 2025 | About Flowers, Business of Flowers, Feature Stories, Flower Shop Marketing

Chinese New Year, also known as the Lunar New Year, is a vibrant and culturally rich celebration that offers a golden opportunity for independent flower shop owners to expand their reach, boost sales, and connect with customers. With flowers playing a symbolic role in...
Blooming Success: How One Floral Shop Owner Thrived by Taking Action

Blooming Success: How One Floral Shop Owner Thrived by Taking Action

by Heidi Richards Mooney | Jan 23, 2025 | Business of Flowers, Flower Business

Amelia had always loved flowers. Growing up, she spent hours in her grandmother’s garden, learning the art of arranging blooms. So, when she opened “Petal Perfect,” her floral shop in a bustling suburb, she was determined to make it a thriving business....
The Bloom That Never Grew: The Cost of Inaction for a Flower Shop Owner

The Bloom That Never Grew: The Cost of Inaction for a Flower Shop Owner

by Heidi Richards Mooney | Jan 22, 2025 | Business of Flowers

Sophie had always dreamed of running her own flower shop. When she opened “Blossom Boutique” in her small town, she poured her heart into designing beautiful arrangements and serving her customers. For the first few years, her shop thrived. But as more...
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Recent Posts

  • Florida State Florist Association Convention 2025
  • Phytoflora: A Floral Solution for Cleaner Waterways and a Healthier Planet
  • 7 Tips for Promoting Flowers in Your Floral Business for National Make a Friend Day
  • Celebrate National Floral Design Day: How Flower Shop Owners Can Use This Day to Market Their Business and Build Community
  • How Independent Flower Shop Owners Can Market and Sell Products for Chinese New Year

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