Our Floral Feature Interviews shine a spotlight on the incredible people shaping today’s floral industry. From small family farms to large-scale greenhouses, and from specialty vendors to trendsetting suppliers, these interviews go beyond petals and stems to uncover the heart and soul of the floral business.

All Interviews take place online and are self-directed. To get to your story, we give you a list of questions we consider most important to our audience. All Questions with an Asterisk* are required.
And to make it more personal, feel free to also include questions of  your own!

Submit your interview with the following questions and at least one image of you.
The best images are those that are action shots such as you designing, setting up an event, working in your shop (if relevant) – the photo should portray you in your role and
support the interview questions you respond to.

Please answer the following(All Questions with an Asterisk* are required, others are optional – Feel free to choose additional questions from the list below).

 

Introduction & Background

*Can you tell us a little about your farm/company and how you got started in the floral industry?

*What inspired you to become a grower/vendor in the floral world?

How long have you been in business, and what was your very first product or crop?

Who or what has been your biggest influence in your journey as a grower/vendor?

Floral Products & Specialties

*What types of flowers or products are you best known for?

Do you specialize in any rare or unique varieties?

Are there certain flowers that are signature to your farm or region?

*How do you decide which flowers to grow or products to carry each season?

Sustainability & Growing Practices

*How important is sustainability in your growing practices or business operations?

What steps have you taken to reduce your environmental impact?

Are you using any innovative techniques, like hydroponics or organic practices?

How do you handle pests and diseases in an eco-friendly way?

What are the biggest challenges you face with climate change and shifting weather patterns?

Trends & Insights

*What floral trends are you seeing right now that excite you?

Are there certain colors, flower types, or arrangements you predict will be big in the next year?

How has the demand for local or seasonal flowers changed in recent years?

*How do you stay ahead of trends and meet customer demand?

Supply Chain & Challenges

What has been the biggest challenge you’ve faced in growing or supplying flowers?

How did global events like the pandemic affect your business?

*What steps do you take to ensure consistent quality and availability of your products?

*How do you build relationships with florists, wholesalers, or retail customers?

Business & Marketing

*What strategies have you found most effective in marketing your flowers or products?

*Do you sell directly to florists, wholesalers, or consumers — or a mix?

Have you embraced e-commerce or online platforms? If so, how has that changed your business?

What role does social media play in your marketing efforts?

Innovation & Technology

Have you implemented any new technologies in growing or selling your flowers?

*How has technology impacted the way you run your business?

Are there any tools or resources you’d recommend to other growers or vendors?

Community & Connections

*How does your business support or connect with your local community?

*Are you involved in any floral associations or industry groups?

Have you collaborated with other growers or vendors for special projects?

Advice & Inspiration

What advice would you give to someone interested in becoming a floral grower or vendor?

*What’s one lesson you’ve learned the hard way that you’d share with others?

*What’s your proudest moment as a grower or vendor?

If you could grow or sell any flower without limits, what would it be and why?

Fun & Personal Touch

What’s your personal favorite flower and why?

*Do you have a favorite floral memory or tradition?

*What’s the most unusual request you’ve ever received from a customer?

If your business were a bouquet, what flowers would represent it best?

Closing Questions

*What’s next for your farm/business in the coming year?

Where can our readers find your flowers or products?

*How can florists or retailers connect with you to place orders?

Through thoughtful questions and candid conversations, we aim to give our readers a behind-the-scenes look at what it takes to grow, source, and deliver the flowers we love. You’ll discover inspiring stories, industry insights, and tips directly from those who are rooted — quite literally — in the world of blooms.

Whether you’re a florist, a flower enthusiast, or simply someone who appreciates the beauty of nature, these interviews are designed to educate, inspire, and connect you with the people who make floral magic happen every day.