by Heidi Richards Mooney | Jan 31, 2025 | Business of Flowers, Flower Shop Marketing, Holidays and flowers
Every February 28th, the floral industry celebrates National Floral Design Day, a day dedicated to recognizing the artistry and creativity of floral designers. For flower shop owners, it’s the perfect opportunity to not only honor the skill and beauty of floral design...
by Heidi Richards Mooney | Jan 31, 2025 | About Flowers, Business of Flowers, Feature Stories, Flower Shop Marketing
Chinese New Year, also known as the Lunar New Year, is a vibrant and culturally rich celebration that offers a golden opportunity for independent flower shop owners to expand their reach, boost sales, and connect with customers. With flowers playing a symbolic role in...
by Heidi Richards Mooney | Sep 6, 2024 | About Flowers, Business of Flowers, Flower Business, Flower Shop Marketing
As the vibrant hues of summer transition into the warm, rich tones of fall, September presents a wonderful opportunity to celebrate life’s moments with flowers. Whether it’s a thoughtful bouquet for a loved one or seasonal arrangements to decorate your home, flowers...
by Heidi Richards Mooney | Jan 12, 2024 | Flower Business, Flower Shop Marketing
Owning a flower shop can be a rewarding business, both personally and financially. To make a profit with a flower shop, you’ll need to combine your passion for flowers with smart business strategies. Here are the top 10 ways to make a profit owning a flower...
by Heidi Richards Mooney | Aug 26, 2023 | Business of Flowers, Flower Business, Flower Shop Marketing
A floral loyalty program is a marketing strategy implemented by flower shops to reward and retain their regular customers. It encourages repeat business by offering various incentives, rewards, and exclusive benefits to customers who make frequent purchases. Similar...
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