by Heidi Richards Mooney | Apr 23, 2026 | Business of Flowers, Flower Shop Marketing, Flowers Galore
Simple, Creative Strategies to Attract More Customers and Keep Them Coming Back In today’s fast-paced, digital-first world, getting people through your front door takes more than just beautiful flowers—it takes intention, creativity, and connection. The good news? As...
by Heidi Richards Mooney | Jul 30, 2025 | Business of Flowers, Floral Tips & Trends, Flower Business, Flower Shop Marketing
Flowers are the heart of any floral business but they’re just the beginning. Florists who expand their offerings beyond fresh blooms can create more opportunities to delight customers, boost sales, and build long-lasting relationships. Whether you run a charming...
by Heidi Richards Mooney | Jan 31, 2025 | Business of Flowers, Flower Shop Marketing, Holidays and flowers
Every February 28th, the floral industry celebrates National Floral Design Day, a day dedicated to recognizing the artistry and creativity of floral designers. For flower shop owners, it’s the perfect opportunity to not only honor the skill and beauty of floral design...
by Heidi Richards Mooney | Jan 31, 2025 | About Flowers, Business of Flowers, Feature Stories, Flower Shop Marketing
Chinese New Year, also known as the Lunar New Year, is a vibrant and culturally rich celebration that offers a golden opportunity for independent flower shop owners to expand their reach, boost sales, and connect with customers. With flowers playing a symbolic role in...
by Heidi Richards Mooney | Sep 6, 2024 | About Flowers, Business of Flowers, Flower Business, Flower Shop Marketing
As the vibrant hues of summer transition into the warm, rich tones of fall, September presents a wonderful opportunity to celebrate life’s moments with flowers. Whether it’s a thoughtful bouquet for a loved one or seasonal arrangements to decorate your home, flowers...
by Heidi Richards Mooney | Jan 12, 2024 | Flower Business, Flower Shop Marketing
Owning a flower shop can be a rewarding business, both personally and financially. To make a profit with a flower shop, you’ll need to combine your passion for flowers with smart business strategies. Here are the top 10 ways to make a profit owning a flower...
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